We'd like to share with you a true gem of a campaign: the new Line of Communication for a surprisingly fresh and vibrant New Brand: the nation of Spain.
In the video above, you will find 4 different spots (in Spanish, for English please see below*). Each one is directed to a different target group. What is noteworthy is the Voice of these "mini-movies", all of them intimate slice-of-life portraits.
It is the voice of the people to whom the message is directed, full of knowledge about their lives and their needs. Infused with empathy and emotion. A serene, compelling and utterly seductive invitation to consider for oneself:
Perhaps I Need Spain, as well?
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