A few days ago, we mentioned the launch of the DVD of the Second Season of "Heroes" here in Spain. Needless to say, the forums, fanzines and blogs have been buzzing ever since about the long-awaited release, especially due to the attractive extras that come with the Special Editions and Collectors' Editions.
Large-scale, high quality realistic dolls accompany the discs and other exclusive material, clearly designed to satisfy the deepest fetish-based desires of the Fans y Frikis who are the motor behind the Marketing.
Yet, that is not all... now, these same fans will be able to live out their fantasies in a new platform developed by Barcelona Virtual that immerses them in a total Branding Experience.
The teasing can finally end, because TODAY we can take the wraps off of a project that has been in development for the past few months. Below, we are posting the URL to the new Social Network we have developed for Universal Pictures, an ambitious site anchored in the power of community and fueled by what we hope will set off an irresistible wildfire of Viral Marketing.
So get ready to rev up your mouse, think about which Heroe best matches you, sign up with his gang and off you go! A full-fledged forum, a challenges-based role game, random interactive tests, as well as great prizes await all those Héroes who need a place to release some of their nervous energy and meet other super-beings in the process.
Who knows? If all goes well, we might just need to celebrate a set of Heroes Weddings, come the New Year.
;-)
So get ready to rev up your mouse, think about which Heroe best matches you, sign up with his gang and off you go! A full-fledged forum, a challenges-based role game, random interactive tests, as well as great prizes await all those Héroes who need a place to release some of their nervous energy and meet other super-beings in the process.
Who knows? If all goes well, we might just need to celebrate a set of Heroes Weddings, come the New Year.
;-)
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